ITB Asia Asks Delegates to Make a Difference


In visiting different countries, the delegates of ITB Asia will be able to provide a great hand.

Operation Smile Singapore, a special social media project has been receiving aids from Messe Berlin who is theorganizer of ITB Asia.

ITB Asia Stickman’, an orange figurine with ITB initials on it, is the main character of this undertaking. This will be available along with 499 other custom-made figurines at the annual show and its earnings will be donated to Operation Smile Singapore.

Taking pictures of the orange figurines are highly recommended. It is also encourage uploading them to ‘ITB Asia Stickman’ photoblog or email.

For every 250 photos uploaded, ITB Asia assures US$10 to Operation Smile which provides reconstructive facial surgery to homeless children and young adult. This will be funding more or less seven operations.

The idea is a product of the creative mind ofNino Gruettke, the Executive Director of ITB Asia who said, “Social media has significantly enhanced the way we share our travel experiences, stories and photos. Our travel photos not only capture memorable moments, but also celebrate local cultures, communities and inspire future generations of globetrotters,” He even added, “The success of this fund-raiser hinges on the concerted efforts of everyone who owns an ‘ITB Asia Stickman’. With close to 7,000 delegates from 60 countries expected to attend the show this year, we want to tap on their experiences and take advantage of the viral nature of social media outlets to contribute as an industry towards the fantastic work done by Operation Smile Singapore.

This special project is ongoing, and will either end after 250 photographs has been accomplished or until ITB Asia 2012.

About Ben Hoffman