Survey Reveals Hilton Hotels the Number 1 Hotel Brand in Asia

A recent Taylor Nelson Sofres Survey has found Hilton to be
the top hotel brand in Asia. The recent survey conducted with 3300 participants
across 10 Asia Pacific markets including Australia, China, India, Japan, South Korea, Hong
Kong, Malaysia, Singapore, Taiwan and Thailand.


The full media release from Hilton can be read below:




Hilton Hotels &
Resorts Voted Top Hotel Brand In Asia Results Based On
Extensive Consumer Survey Conducted Across 10 Regional Markets


SINGAPORE and MCLEAN, Va. – Hilton Hotels & Resorts, one of the most
recognized names in the global hospitality industry, today announced that it
has been named as the top hotel brand in Asia for 2010 by global research
company Taylor Nelson Sofres (TNS), in conjunction with one of the region’s
leading media, marketing and advertising publications, Media. This is
the second consecutive year Hilton clinched the title since the study’s
“Travel & Leisure” category was introduced in 2009.


“Hilton is the leader in
global hospitality and this research speaks to our strong brand power across
said Dave Horton, global head,
Hilton Hotels & Resorts brand.

“In addition to unmatched brand awareness, Hilton has earned the trust and
affinity of today’s global travelers and continues to lead through innovation
and a genuine commitment to refreshing hospitality.”


The results
were based on interviews conducted with more than 3,300 people across 10
markets including Australia, China, India, Japan, South Korea,
Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
surveyed were asked to name brands in different categories that they trust the
most or have the best reputation in terms of product and service standards. The
other major product and service categories include financial services, retail,
automotive and consumer electronics.


were asked the following questions:

  • When
    you think of [product / service] category, which is the best brand that
    comes to your mind? By best, we mean the one that you trust the most or
    the one that has the best reputation in [product / service] category.
  • Apart
    from the best brand that you entered, which brand do you consider to be
    the second-best brand in the [product / service] category?


“Being named the top hotel
brand in Asia is a strong endorsement of the efforts being made by our teams
who consistently deliver exceptional, quality accommodations and services. We
will strive to maintain this enviable position as the hotel brand of
said Martin Rinck, area
president – Asia Pacific, Hilton Worldwide.


currently has 47 hotels in operation in Asia and more than 530 properties
worldwide. Hilton Beijing Capital Airport, China’s first luxury airport hotel,
opened in July and the brand’s extensive development pipeline includes 33
properties in the Asia Pacific region. Hilton Hongqiao Shanghai (China), Hilton
Pattaya (Thailand), Hilton Chennai Guindy (India) scheduled to open during the
next two months.

About Ben Hoffman