Holiday Inn Express to Open Singapore Hotel

InterContinental Hotels Group (IHG) have announced they plan to open a
Holiday Inn Express in Singapore by 2013. The 220 room hotel will be developed
out of the Wellington Building at Bideford road and will feature more than 40
Shopping and entertainment options


The full media release from IHG can be read below:


Holiday Inn Express to debut in Singapore’s premier district


16 September 2010

InterContinental Hotels Group (IHG) today announced the signing of the first
Holiday Inn Express hotel for Singapore, which is set to open in the heart of
Orchard Road by 2013. Holiday Inn Express Singapore Orchard Road will fly the
flag of the world’s most iconic hotel brand in Singapore’s best-known retail, entertainment
and residential district.


The present
Wellington Building at Bideford Road will be developed into a 220-room hotel.
Orchard Road has more than 40 shopping and entertainment complexes,
complemented by restaurants, hotels, offices and high-end residences. Its
proximity to the city’s Central Business District, popular night spots and
cultural attractions further cement Orchard Road’s reputation as Singapore’s
prime location. 


Holiday Inn
Express is one of the fastest-growing hotel brands in its category, opening on
average two hotels a week globally. Guests can expect a fresh,
internationally-branded hotel choice that offers comfort, convenience and great


The first
Holiday Inn Express in Singapore will feature the brand identity, service
standards and quality facilities of the new Holiday Inn experience. The Holiday
Inn family of brands is undergoing the biggest relaunch in the hospitality
industry across more than 3,300 hotels and 430,000 rooms worldwide, designed to
drive consistency and quality throughout the entire estate.


“I can’t think of a better location to launch
the Holiday Inn Express brand. The recent revamp of Orchard Road has
strengthened its appeal to both visitors and locals. Opening the first Holiday
Inn Express in Singapore here will present a compelling option for our guests,
offering them the convenience and atmosphere of a hotel in the heart of the
city – at an excellent price point,”
said Jan Smits, Managing
Director, IHG Asia Australasia


milestone project is a partnership between IHG and Valeside Pte Ltd, a member
of the Chee Swee Cheng Group of Companies.


“We are confident of this partnership with
IHG. We believe that the combination of a great location and an
internationally-recognised brand will bode well for the first Holiday Inn
Express hotel in Singapore,”
said Chee Eng Hoon, Executive
Director of Valeside Pte Ltd.


A second
agreement with the Chee Swee Cheng Group is also being signed for a Holiday Inn
Express in Kota Kinabalu, Malaysia.


Three other
Holiday Inn Express hotels are being developed in Bangkok and are scheduled to
open over the next few years.


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