Accor Announces Massive Hotel Expansion in Vietnam

Accor has announced a massive Hotel expansion for Vietnam,
with new 9 new hotels to open by 2012 under the following Accor brands Pullman Novotel,
Mercure ibis, MGallery and Le Belhamy all to be operation by 2012


Accor is already Vietnam’s biggest Hotel group with the
expansion to further grow their presence. Accor’s future Vietnam hotels and
resorts listed below will nearly double Accor’s number of rooms from 2,147
across 13 hotels to 4,147 rooms across 22 Hotels and Resorts.

  • 2 New ibis Hotels Ho Chi Minh City Saigon
  • Novotel Imperial Hoi An
  • Novotel Resort Phu Quoc
  • Novotel Saigon Center
  • Hotel De L’Opera Hanoi (Second MGallery for Hanoi)
  • Le Belhamy Hoi An – To open 1 April 2010
  • Pullman Vung Tau – To open late 2010
  • Mecure Hado Hanoi – to open late 2010


The full media release from Accor can be read below:


Accor expands further in Vietnam with 9 new hotels and resorts to be in operation by 2012



Ho Chi Minh City, March 10, 2010 – Accor, the largest
international hotel operator in Vietnam, announces today its strategic
expansion plans for Vietnam. This plan includes additional hotels within the
Novotel, Mercure hotel brand, launching of the ibis brand and MGallery label
and the ambitious goal of doubling the number of rooms under management in the
Vietnam by 2012.

“Vietnam has always been considered as
one of the strategic markets in Southeast Asia for Accor, which is demonstrated
through Accor’s early entrance and consistent growth in the country since 1991.
With signs of both economic recovery and a re-strengthening of tourism
arrivals, Accor is confident and ready to selectively expand our presence
throughout the country,”
Patrick Basset, Vice President of Operations for Vietnam, the Philippines,
South Korea and Japan.

Accor’s multi-brand expansion throughout Vietnam

Accor plans to expand the number of brands on offer in Vietnam to include
upscale products such as Pullman and MGallery, through to more economical ibis
hotel brand.

In late 2010, Accor anticipates the opening of the first Pullman hotel in
Vietnam – Pullman Vung Tao and the second MGallery hotel for Vietnam in the
country’s capital – Hotel De L’Opera Hanoi.

Beyond this additional developments include 3 Novotels’ – Novotel Imperial Hoi
An, Novotel Resort Phu Quoc and Novotel Saigon Centre. Mercure Hanoi Hado with its
central location in the city will be the third Mercure for Vietnam.

The first 2 ibis hotels for the country are also announced for Ho Chi Minh City
– ibis Saigon and ibis Saigon South. These hotels represent the first two
international economy hotels for Vietnam.

“The coming twelve months is sure to be
an exciting period for Accor in Vietnam, with many new developments in the
pipeline. Pullman Vung Tao will be the first for the brand in the country,
while Hotel De L’Opera Hanoi will be the second hotel of the highly distinctive
upscale MGallery label.”
Mr. Basset
further explains.

Accor expansion ambitions

Accor currently has 13 hotels and 2,147 rooms in operation throughout Vietnam
and more than 2,000 additional rooms committed through the above mentioned

“Accor has confidence in Vietnam’s
continued economic stability and growth, and therefore determined to remain
‘the largest international hotel operator in Vietnam’, with a hotel brand
portfolio covering the spectrum of luxury to economy,”
Mr. Basset adds.

Mercure’s successful debut and the opening of Le Belhamy Hoi An Resort and Spa

The launch of Mercure hotel brand in Vietnam exhibits a blueprint for success
with Mercure Hanoi La Gare achieving remarkable performance since its opening
in mid 2009, the introduction of Mercure Dalat Hotel Du Parc to the network,
and the recent opening of Mercure Hue Gerbera. These achievements of the
Mercure brand in Vietnam have been made in the first twelve months of the
brand’s presence in the country, a likely indication of the success that this
mid-scale brand of Accor is likely to enjoy in the country into the future.

Today, Accor announces the scheduled opening of Le Belhamy Hoi An Resort and
Spa, a 131-room resort hotel located on Ha My Beach and near the Unesco World
Heritage site – the Ancient Town of Hoi An, a city on the coast of the South
China Sea in central Vietnam. The resort will welcome guests from April 1,

This new resort comprises a mix of garden rooms, together with bedroom villas
and pool villas. The resort’s facilities include the all-day dining Champa
Restaurant with a terrace overlooking the beach-view swimming pool, the Nam
Dinh Restaurant in a 100 year-old traditional timber home setting, a poolside
bar, two swimming pools and a spa.

“Le Belhamy Hoi An Resort and Spa, although not branded as a Mercure, delivers
the same key brand initiatives and promises – unique personality, in harmony
with the surroundings, and is to provide top quality services focusing on
making guests’ experience a memorable one,” comments Mr. Basset on this new
resort hotel on the beachfront of Hoi An.


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